|
Motorola Xoom was to be ultimate iPad 2 rival. All Android fans were waiting for a real iPad alternative, as mostly they would not switch over to Apples iOS.
Analyst Morgan Keegan, after speaking to approximately 80 retailers, has found out that the Motorola Xoom is moving at a pace of 2 units per day, on an average, from the Verizon stores. This means the estimated sales would reach 300,000 units in the quarter. Analyst also have estimated that the iPad 2 sales would reach around 600,000 over the weekend itself. Despite these poor figures the Xoom customers feedback at the Verizon stores have been positive, as in no one has returned their unit.
What went wrong over here? Pricing, Reach, Marketing?
When Samsung launched the Galaxy Tab, it picked up fast. Selling around 600,000 units in just one month. Well you cannot expect a $800 tablet to sell that much. Mostly the issue here is pricing and reach, both. Android works best in numbers. Motorola's lack of presence in the Global market and along with the lack of simultaneous launch of the Xoom in world wide market have definitely hindered sales. To add to this the iPad 2, have 5 models which are cheaper than the Xoom. Considering in same markets, the Xoom would never catch up with the iPad 2.
As far as Motorola's concerned the sales are be steady but not great. As far as Google and Android is concerned, it is a totally different ball game. Android 3.0 Honeycomb is to be promoted by other manufacturers like Samsung, HTC and LG. Samsung has a very good market reach. If they get their pricing right as well, it could hit off. All said, Samsung did a very good job with the original Galaxy Tab. I am sure Samsung's global reach and marketing would do way better numbers than the Motorola Xoom.
[ sales figures via business insider ]
|
