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SubscribeOn September 3rd 2009 at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time - a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.
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The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.
Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.
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More details on Xperia™ Pureness will be available when the phone launches in November 2009.
Sony Ericsson Xperia Pureness Video 1
Sony Ericsson Xperia Pureness Video 2